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Jeanyoon Choi (b.1999) is a Computational Artist researching in interconnectivity and complexity through Multi-Device Web Artworks.

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jeanyoon.ch@oi /oi % cat research-for-omega-the-hallucination-of-vectorisation

Research for Omega - The Hallucination of Vectorisation

2024-06-23

These notes began after reading about criticisms of MBTI. I am interested in the Barnum effect and confirmation bias, but particularly in a paradox: people may feel uniquely recognised precisely when they are being placed inside a general category.

A test assigns one of sixteen types. The result feels personally revealing, and a person begins to describe—and perhaps reshape—themselves through it. What is presented as individual discovery can become a process of flattening.

I call the larger tendency collective individualism. People appear increasingly individualistic and competitive while becoming more alike in the dimensions that organise their aspirations. Entrance examinations, the pursuit of medical school and Banpo-Xism offer examples: everyone competes for a higher position along the same prescribed axis. The differences become marginal because the goal is shared. Personality classifications can reproduce that structure.

What happens when this logic meets highly personalised conversational AI, as imagined in Her?

My speculative concern is that an apparently unique conversation could still be organised through existing vectors and categories. The user feels intimately recognised, while the system turns them into an increasingly describable and substitutable configuration. The promise of customisation might conceal another form of homogenisation.

This is the vectorisation of the human: not simply describing people with data, but encouraging them to exist in the terms of that description. If we accept that reduction as the whole of our identity, what remains of the humanity we imagine distinguishes us from AI?

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