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Jeanyoon Choi (b.1999) is a Computational Artist researching in interconnectivity and complexity through Multi-Device Web Artworks.

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jeanyoon.ch@oi /oi % cat i-odm-auto-generating-systems

i': ODM - Auto-generating systems

2025-03-18

The relationship between an idea and its production is changing. In industries organised around OEM or ODM manufacturing, a brand does not necessarily need its own factory. A similar separation exists between fabless semiconductor design and foundry production. The cosmetics industry offers a particularly vivid example: specialist manufacturers make it possible for many different brands to develop products without building the entire production infrastructure themselves.

What interests me is not simply cheaper production, but the possibility of systems that produce other systems. If the means of implementation become more accessible, the question can shift from how to survive inside an existing structure to what structure we want to bring into existence.

System art could make this shift tangible. It could expose an apparently inevitable order as a constructed arrangement—a simulacrum whose authority depends on our continuing to accept its terms. Instead of remaining components within it, participants could generate, rearrange, and play with systems of their own.

I return to Nietzsche's movement from the burden-bearing camel to the child who creates through play. There is something almost vengeful in this reversal: after spending so much time adapting ourselves to systems, we make systems respond to our ideas. Rapid changes of context become a creative capacity rather than a failure to specialise.

My own movement from industrial engineering toward design belongs to this question. Engineering taught me to understand and optimise an existing structure. Design opened the possibility of asking why that structure existed, and what another one might be.

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