# 광고는 더 넓은 세계로 연결하는 창구

Canonical URL: https://jeanyoon.ch/oi/texts/banpo-xism-artist-notes-2026-03-22
Type: essay / research note
Author: Jeanyoon Choi (최정윤)
Date: 2026-03-22

## Full text

Advertising copy: let me start from my own experience, and from what people actually experience.
Mobile tag copy: rather than pointing directly at L and B, it should suggest the objects of value that L and B signify.
"South Korea is sick with Banpo-Xism." Banpo-Xism: a single value, a slave value.
South Korea is sick with Banpo-Xism. But look, is there not a wider world?
Against the paradox of comparison, the paradox of minimal marginal difference, neoliberal castration:
set out toward the wide reality, and sail.

Link navigation:
It must induce naturalness, real naturalness... as if visitors were just using their own phones as they usually do... opening a new app, trying something new.
It must be shown clearly what exactly each programme is and how one can navigate between the different links (it must not be difficult or annoying).
Chew, tear, taste, enjoy... there must be a desperate clamour about reality, toward reality, an extreme clamour... down to the abyss...
And through this... it must make people feel:
how illusory the dream of squares set before our eyes was. And how (all too easily) it could be overturned... It was, after all, only a fantasy!
And why did we pour so much effort into that thin fantasy!!

The world is wide, and reality is wider.
But did you not hang your life on a mere lump of concrete, and on the minimal marginal differences around that lump of concrete?

On advertising:
The advertisement is the window that connects to this reality, to the wider world.

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Jeanyoon Choi (최정윤) is a Korean computational artist and researcher (b. 1999), PhD candidate at KAIST XD Lab, making multi-device web artworks. Profile: https://jeanyoon.ch/oi. Index: https://jeanyoon.ch/llms.txt.