# 노예적 도덕의 실체, Gossip Text

Canonical URL: https://jeanyoon.ch/oi/texts/banpo-xism-artist-notes-2026-03-17
Type: essay / research note
Author: Jeanyoon Choi (최정윤)
Date: 2026-03-17

## Full text

Text Tower

Valuation.
It must not be thought of as an ordinary Text Tower.
It carries, in a compound way, particular values... particular valuations.
Not just explicitly about apartments, about real estate.
The "substance of slave morality" lodged, fixed and immutable, in our psychology, in our minds.
Slave values.
It is not a description of the complex, a description of the object.
"A fortress-like complex in the heart of Gangnam" (no)
"Will I ever get to live here in this life?" (yes)
It acts as a field of psychology, of public opinion.
It is not about the apartment's specs, its geographic or brand specs. It is about the psychology behind them: the castrated psychology that insists on making minimal marginal differences, distinctions, differences.
The role of the advertisement: liberation from this.
"Don't you sometimes feel like a frog in a well?"

Text Tower

Direction: rather than describing location and brand themselves, focus on the point where that description connects to a psychological state, a class state...

"Ppanpo-dong? It smells every time I walk past..."
"[userName]'s mum, if you live in [X]-dong like that, how are you going to send the kids to cram school?"
"What's the point of living in [brand], when the neighbourhood is [X]-dong?"
"Aren't there lots of foreigners there? Must be scary (sob)"
"But isn't the commute really inconvenient from [X]-dong?"
"People from [X]-dong, just filter them out, for real"
"My goal is to escape [X]-dong and move"
"The sang-geupji (higher-tier neighbourhood) really is different..."

"Gossip Wall", "Gossip Text".

Modality

Head rotation, phone rotation and so on: these should be used to adjust the values (rotationAlpha, rotationBeta) in the manifold.

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Jeanyoon Choi (최정윤) is a Korean computational artist and researcher (b. 1999), PhD candidate at KAIST XD Lab, making multi-device web artworks. Profile: https://jeanyoon.ch/oi. Index: https://jeanyoon.ch/llms.txt.