# 릴스 속 광고, 평면 밖의 Burst Canonical URL: https://jeanyoon.ch/oi/texts/banpo-xism-artist-notes-2025-12-20 Type: essay / research note Author: Jeanyoon Choi (최정윤) Date: 2025-12-20 ## Full text Summary Mobile The wheel picker interface is no longer used. Instead, an Instagram Reels (YouTube Shorts) interface: natural two-axis scrolling (location, brand). - Y-axis: up/down scrolling changes the location axis. - X-axis: left/right scrolling (through various images) changes the brand. Why Reels? - Banpo-Xism, desire, uniform desire and comparison: Reels, social media, images, images to be seen. - It emphasises minimal marginal difference: scroll up, down, left or right and the price and signs change sharply, but the concrete lumps (apartments) shown in the Reels content look much the same (that is, minimal marginal difference). - Practical: an interface whose use visitors know all too well. - A good example of parametric mapping: projecting the two-dimensionality of Banpo-Xism onto the Reels interface. - The starting point of individualist totalitarianism: the diversification and hyper-personalisation of taste? In fact totalitarian. Series: simple. Ppanpo, Sanpo, Ssanpo, ..., Manpo, Banpo. Jjai, ... Xi. Deliberately start from "Ppanpo Jjai": a ssanmai (cheap, tacky) feel, the lowest value. How does the burst occur in this interface? Advertisements. Ads: the ads that appear as you scroll up and down (left and right) through Reels. This ad does not exist on the two-dimensional plane of Banpo-Xism; it exists "outside" that plane. In itself it already has the potential to carry three-dimensionality. Fantasy, simulacrum, reverse simulacrum. If you "skip" the ad and keep scrolling, you interact in two dimensions again; if you tap the ad content, you move to another website, where something appears that can overturn the Banpo-Xism structure (or that exists in three, four dimensions...). Ads: when the location value is low they appear briefly and rarely; as the location sign rises, the ads start to appear more often and for longer. - Exactly what ad content will appear? - What interface comes in the burst after the ad content? - Important: parametric mapping and instrumental interaction have to work well. PC Interface styling: a little more like advertising flyers, like the signboards of Korean apartment shopping arcades. Desire made of words, the piling up of social desire, Banpo-Xist desire. Pariah capitalism, semiocapitalism, minimal marginal difference, "average" tastes like AI's. Piling up: quantitative goods, ever more, keyword consumption > quality. The AI + TTS pipeline has to be verified. Installation: the three PCs are not placed side by side but stacked vertically, emphasising verticality. The three PCs do not switch on at the same time but one after another from the bottom. Whether to give the three PCs different roles, and how, still needs thought. I need to think about what interface comes after the burst. MW (media wall) Two dimensions, the L axis and the B axis: from the "Ppanpo" axis at the top left down to the "Banpo" axis, and then to a symbolic Han River. 19 x 19 = 361 complexes, each complex with 5 x 5 apartment blocks, 25 blocks in all, laid out endlessly on a plane. Before the burst: "budongsan" (real estate, literally immovable property). The city itself must not change interactively. That is, it is not an interaction in which new apartment blocks are built and then vanish. Rather, among the countless blocks on a plane, "built", unchanging, with a fixed hierarchy, scrolling (L, B) on the phone simply shows that location, and the dashboard shows the features, price and so on of the currently selected asset (apartment): that is more algorithmic. What matters here: - Stifling concrete, a succession of near-identical concrete, yet every price is different. - The display of minimal marginal difference. - Two-dimensionality, the critique of Banpo-Xism: flat desire, a frog in a well, suffocation. - And yet the interaction must be intuitive, instrumental, playful. - The core of the project: the two-dimensionality, the "Banpo" axis and the "Xi" axis, are not shown explicitly. But in the course of interacting on the phone these axes and this hierarchy are learned naturally, and that learning process must be fun and instrument-like. Visual + audio feedback. - An "abstract expression" of the Korean city, of Seoul's forest of apartments. The moment of the burst and after: the "burst" after tapping an ad on the phone. "Upwards, not northwards" (Flatland). The (L, B) of the location where the ad was tapped rises up. At first only this complex lifts off (like the subway-stairs scene in Okja), but following that force the surrounding complexes gradually rise higher too. The application of a three-dimensional, spatial, relativistic force. Like lifting one corner of a tissue with a fingernail (at that (L, B) point). Like a trampoline? (A reverse trampoline.) How did OMA use a "hand" on the model table? Maybe pushing down would be more fun than lifting? A hairbrush? If you keep interacting in this post-burst interface, that point rises higher and higher. This deconstruction, the burst, the topological technique, still needs a lot of research. Topological concepts worth consulting: the cusp catastrophe; non-Euclidean, Riemannian geometry; the manipulation of a new "field", vector fields. From competition -> to collaboration The core of the burst: - Individualism, competing with one another -> co-creation, the co-reinvention of the space-time plane. - The gradual expansion of dimension: from 2D to 3D (northwards). - An expanded interaction experience: beyond simple Reels scrolling. - A shift in the agency of interaction. Reels/2D: the system (Banpo-Xism, the social media algorithm) controls the user; the user only performs passive navigation inside it. 3D, 4D, 5D (multi-modal accommodation): the user actively adjusts, tilts and manipulates this vector space. --- Jeanyoon Choi (최정윤) is a Korean computational artist and researcher (b. 1999), PhD candidate at KAIST XD Lab, making multi-device web artworks. Profile: https://jeanyoon.ch/oi. Index: https://jeanyoon.ch/llms.txt.