# 반포자이는 훨씬 어렵게 느껴져야 Canonical URL: https://jeanyoon.ch/oi/texts/banpo-xism-artist-notes-2025-12-08 Type: essay / research note Author: Jeanyoon Choi (최정윤) Date: 2025-12-08 ## Full text Feedback PC: the vertical picker expresses the desire to rise. It is fun (in the end, interaction has to be fun). APT 3D: more than the individual apartments, what the interaction will be now matters more. Series: real estate and apartments. Something humorous. Focus on the theme. If you deliberately broaden the theme (academic background and so on), it becomes childish rather than humorous. The representative message, the theme, the two dimensions: big enough. It is enough to search within this. "This is openly a story about apartments." No need to go far. From the user's point of view: "Banpo Xi". Getting to 10 billion won, reaching "Banpo" and "Xi", feels far too easy. It just appears if you scroll; these 10 billion won are too easy. I don't particularly want the 10 billion. I don't feel any need to land on 10 billion. In the end, reaching "Banpo Xi" must feel far harder: luck, uncertainty, effort, noo-ryeok (effooort), unreachability. - Message: you must scroll much longer, for much longer. - Message: you must keep running along the axis, linearly. You must run like mad. - Engage like trading stocks. - Make it hard, endless; scrolling like a running machine, like a treadmill. - A huge number of options. Other series slipped in between; the distance sometimes grows; you scroll, but you are actually going down. - You thought you had reached the top, but more text gets added above. - Endless climbing, infinite competition. - Even after scrolling and scrolling, stop... and it stops right there. - Climbing is hard, but falling comes in sudden drops. APT geometry So, destructuring: what exactly is the message? Competition -> (burst) -> co-creation. Reaching the summit, "Banpo Xi", is not the burst. That is not post-structuralism; it is linear storytelling. What is actually proper: the moment you reach "Banpo Xi", more text unfolds and "Apgujeong Hyundai" appears above it, and when you reach Apgujeong Hyundai there has to be more above that. Rather, the punctum happens when a match is made with some keyword in the middle. What message to give? Do we imagine something completely new that is not an apartment? Or do we look for alternatives within the current apartment structure? Working notes PC: screen variants on three screens (screenIdx 0, 1, 2), versions 1, 2, 2-1, 2-2, 3-1, 3-2, 3-3, 3, 4. Compare 3-1 vs 3-2 vs 3-3 vs 4. 3D: apartment models 6-var -> v10...v14?; 7-v10, 7-v10-2; 7-v14, 7-v14-2; 7-v14-3. Criteria: naturalness, diversity, aesthetics, likeability. Blind testing. The whole system: before the burst The point is to give the feeling that my own dreams, hopes, future and desires are projected flatly onto a given frame, two axes: Banpo Xi (reductionism). Squabbling inside it. My happiness and desire expressed only along two axes. The right answer about happiness and desire is fixed and imposed (Banpo Xi). Korean, all too Korean. Dense, hyper-competitive, a frog in a well, searching for material, vectorised "happiness, hope, future", the "right answer", inside the dream of squares. "Happiness" is written there, but no one is actually happy. The problem of the system: the parts the system shuns, erases, wants to cover up? This "Banpo-Xist" feeling has to be communicated as much as possible. Mobile: ranking On the surface, "Banpo-Xism"; in reality, a critique of hierarchy and ranking in Korean society, and of the absolutisation of that materialist ranking (winning the ranking = happiness in life). In the end, a critique of all hierarchisation, linear structures, the Korean way of lining people up, of ranking. "Banpo Xi" is only a shell; later, the ranking structure behind that shell is revealed. Ranking of places: - by large complexes: ... Banpo - new towns: Ilsan, ... Banpo - subway: Dobongsan, ..., Nowon, ... Banpo (along lines 7 and 9, "linearly") - the map: Changwon, ... (places lying on a straight line) ... Banpo - wordplay: Ganpo, ... Banpo - religious: hell, ..., cheondang (heaven), Bundang, Banpo (religious value << Banpo) Ranking of academic background: ..., Korea, Yonsei, Seoul, Gangnam, Banpo. Ranking of brands: ..., Louis Vuitton, Chanel, Hermes, Le-El, Xi. Ranking of conglomerates: ..., POSCO, LG, Hyundai (Apgujeong Hyundai). Rankings of games, idols, university departments, cars, looks. Generalisation: ... (domain ranking) ..., (n-2)th, (n-1)th, nth. - (n-2)th: the top of the domain ranking. - (n-1)th: the transition, the joint (from the domain ranking to dapjeongneo, "the answer is decided, you just say it"). - nth: dapjeongneo (Banpo/Apgujeong/Cheongdam, Xi/Hyundai/Le-El). A succession of series shifts, like the KCC windows advertisement. Dadaism, play. One session: - Question: happiness / hope / future - Ranking: place / brand / academic background - Top value: Banpo Xi / Apgujeong Hyundai / Jamsil Le-El Some repetition: autistic repetition, Sisyphean repetition. The intro of my portfolio-jyc site. The KCC windows ad. The repetition in Kim Beom's Yellow Scream. A necessary repetition, one that cannot be otherwise. How does the ith iteration connect to the (i+1)th? Interaction. It has to be fun and instrument-like, but it is not instrument-like yet. Burst, differential Reference: topology, higher-dimensional forces, kinetic transformation. Cross-sections. What we always see, what we perceive, is limited. We see only what shows on the surface and fail to see what is essential beyond it. And so we think far too easily that what forms on that surface is everything... But a two-dimensional image is only a cross-section (or shadow) of the movement of a three-dimensional object. A three-dimensional image is only the result of a cross-section of the movement of a four-dimensional object. Yet we think far too easily that what is shown before our eyes is everything, and interpret 2D only within 2D, 3D only within 3D. -> Inside three dimensions we focus only on two! When even looking at four would not be enough! --- Jeanyoon Choi (최정윤) is a Korean computational artist and researcher (b. 1999), PhD candidate at KAIST XD Lab, making multi-device web artworks. Profile: https://jeanyoon.ch/oi. Index: https://jeanyoon.ch/llms.txt.