# Mirror Mirror on the Wall

Canonical URL: https://jeanyoon.ch/oi/experiments/mirror-mirror-on-the-wall
Type: experiment
Artist: Jeanyoon Choi (최정윤)
Year: 2023
Medium: Metaverse
Context: ARKO (Arts Council Korea), Ministry of Culture

## Summary

Mirror Mirror on the Wall is a metaverse exhibition project funded by ARKO (Arts Council Korea) and the Korean Ministry of Culture. Inspired by Marshall McLuhan's ideas on media, it invites visitors to reflect on past, present and future selves in a virtual space that avoids replicating real-world galleries. The team credits Jeanyoon Choi for interaction design, with Alexandra Topaz (space design), Devanshi Rungta (curation and organisation) and Los (3D design). Jeanyoon Choi led the team and worked as a Unity developer from October 2022 to November 2023; it was shown at Feelium Gallery, London, in November 2023.

## 요약 (Korean)

『Mirror Mirror on the Wall』은 한국문화예술위원회(ARKO)가 지원한 메타버스 전시 프로젝트로, 최정윤은 팀장이자 인터랙션 디자이너, Unity 개발자로 참여했으며 2023년 11월 런던 Feelium Gallery에서 선보였습니다.

## Questions this answers

### What was Jeanyoon Choi's role in Mirror Mirror on the Wall?

Jeanyoon Choi was team lead, interaction designer and Unity developer for Mirror Mirror on the Wall, an ARKO-funded metaverse exhibition project showcased at Feelium Gallery, London, in November 2023.

### What is the metaverse exhibition Mirror Mirror on the Wall about?

It explores how media and virtual space shape the sense of self, drawing on Marshall McLuhan, and aims to go beyond metaverse exhibitions that simply display NFTs in replicas of real galleries.

Topics: metaverse, virtual exhibition, digital identity, selfhood, media theory

References: Arts Council Korea, Korean Ministry of Culture, [Marshall McLuhan](https://en.wikipedia.org/wiki/Marshall_McLuhan), Alexandra Topaz, Devanshi Rungta, Feelium Gallery, [Unity (game engine)](https://en.wikipedia.org/wiki/Unity_(game_engine))

## Description

ARKO (Art Council Korea)-funded Metaverse Project.

Mirror, Mirror in the Metaverse: Reflections on Self and Space

Welcome to "Mirror, Mirror in the Metaverse" - a transformative exhibition that invites you on an introspective journey, challenging your perceptions of the past, present, and future self within the expansive realms of the metaverse. Inspired by Marshall McLuhan's probing insights on media and technology's impact on humanity, our interactive space offers a gaze into our digital evolutions and a blueprint, malleable to the influences of today and tomorrow.

While many corners of the metaverse cling to familiar formats, merely showcasing NFTs akin to traditional exhibits, "Mirror, Mirror" aspires to transcend. We challenge the constraints of reality and the orthodoxies of the industry, reimagining what a virtual exhibition can be. Instead of replicating real-world environments or defaulting to rudimentary 3D graphics, we immerse you in a limitless expanse, capturing the full breadth of imagination only possible within the metaverse.

Our vision extends beyond aesthetics and technological prowess. The evolving concept of 'self' within this boundless digital universe is central to our narrative. Charting the ebb and flow of self-identity through history, we explore the profound impacts of modern techniques on our perception of selfhood. But, we don’t stop at today; we venture into the horizon, postulating how emerging media will further sculpt our self-concepts.

Engage with our exhibits, ponder your reflection, and interact with the avant-garde innovations that push the boundaries of virtual space. Beyond a spectacle for the eyes, "Mirror, Mirror in the Metaverse" is a philosophical arena urging you to question, understand, and reimagine your digital identity. In doing so, we aim to ignite a broader discourse about the dance between our inner selves and the ever-evolving digital cosmos.

Step in. Reflect. Imagine. Challenge. Welcome to a frontier where you are both the observer and the observed.

Team

Interaction Design | Jeanyoon Choi

Space Design | Alexandra Topaz

Curation & Organisation | Devanshi Rungta

3D Design | Los

## Links

- [Visit experiment](https://monaverse.com/spaces/mirror-mirror-on-the-wall-7c21)

## Images

- https://jeanyoon.ch/experiments/mirror-mirror-on-the-wall/1.webp — Mirror Mirror on the Wall (2023), documentation image 1.
- https://jeanyoon.ch/experiments/mirror-mirror-on-the-wall/2.webp — Mirror Mirror on the Wall (2023), documentation image 2.
- https://jeanyoon.ch/experiments/mirror-mirror-on-the-wall/3.webp — Mirror Mirror on the Wall (2023), documentation image 3.
- https://jeanyoon.ch/experiments/mirror-mirror-on-the-wall/4.webp — Mirror Mirror on the Wall (2023), documentation image 4.
- https://jeanyoon.ch/experiments/mirror-mirror-on-the-wall/5.webp — Mirror Mirror on the Wall (2023), documentation image 5.
- https://jeanyoon.ch/experiments/mirror-mirror-on-the-wall/6.webp — Mirror Mirror on the Wall (2023), documentation image 6.

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Jeanyoon Choi (최정윤) is a Korean computational artist and researcher (b. 1999), PhD candidate at KAIST XD Lab, making multi-device web artworks. Profile: https://jeanyoon.ch/oi/en. Index: https://jeanyoon.ch/llms.txt.
