# Factory 4.0 Canonical URL: https://jeanyoon.ch/oi/experiments/factory-4-0 Type: experiment Artist: Jeanyoon Choi (최정윤) Year: 2024 Medium: HTML, MDWA, 2 Screens and 1 or more Mobiles Context: HTML, MDWA, 2 Screens and 1 or more Mobiles ## Summary Factory 4.0 is a 2024 multi-device web artwork by Jeanyoon Choi and Intae Hwang, made at the Experience Design Lab. It applies the Dada-inspired cut-up technique to mass-generated text across three channels: audiences type or speak to GPT-4o on their phones, the responses are cut into 2-6 word phrases styled on a screen, and the collaged phrases are fed back into the user input and six other chat interfaces. As the loop accelerates, topics across seven channels converge, presenting a factory of mass-generated, fragmented meaning in the age of Industry 4.0. ## 요약 (Korean) 최정윤과 Intae Hwang의 『Factory 4.0』(2024)은 GPT-4o의 응답을 컷업 기법으로 잘라 다시 입력하는 순환을 만드는 멀티 디바이스 웹 아트워크로, 대량 생성 텍스트 시대의 '의미 없는 의미'를 보여 줍니다. ## Questions this answers ### What is Factory 4.0 by Jeanyoon Choi? Factory 4.0 (2024), by Jeanyoon Choi and Intae Hwang, is a multi-device web artwork that cuts GPT-4o responses into short phrases and repeatedly feeds them back into GPT, creating an endless factory-like loop of generated text. ### How is the cut-up technique used with large language models in art? In Factory 4.0, GPT-4o output is randomly cut into 2-6 word phrases, displayed as a collage, and fed back as new prompts, so meaning fragments and becomes homogenous across seven channels. Topics: multi-device web artwork, cut-up technique, dadaism, large language models, text generation, industry 4.0 References: [Cut-up technique](https://en.wikipedia.org/wiki/Cut-up_technique), [Dada](https://en.wikipedia.org/wiki/Dada), [GPT-4o](https://en.wikipedia.org/wiki/GPT-4o), Intae Hwang, KAIST XD Lab (Experience Design Lab) ## Description Factory 4.0 is a Multi-Device Web Artwork that employs the Dadaism-inspired Cut-up technique to explore the significance of semantics in the era of mass text generation. This project deconstructs GPT-4o-generated texts and repeatedly feeds them back into the GPT, creating an endless factory-like cycle. Actively inviting the audience to participate using their own mobile devices, Factory 4.0 consists of three Javascript WebApp-based interactive channels. 1. Channel 1 (Mobile): Users input/speak text via a chat-app-like UI, prompting GPT-4o's responses. They are also invited to leave their phone within the installation, becoming an integral part of the artwork. 2. Channel 2 (Screen): The responses from Channel 1 are randomly cut into 2-6 word phrases and displayed on the screen (Cut-up Technique). These phrases are styled with arithmetic operations, with specific layouts and colours chosen by GPT-4o in real-time, creating a visually stimulating experience. 3. Channel 3 (Screen): The collaged words from Channel 2 are fed back into the user input (Channel 1) and six other chat-UIs, creating an endless cycle of text generation. This recursive loop intensifies the experience, creating a chaotic cacophony of fragmented meanings. As the pace of text cut-up accelerates, audiences become increasingly immersed in an automatic cycle of generative fragmented meanings. As conversation topics across seven channels become increasingly homogenous, although algorithmically independent, they paradoxically present a mass generation of meaningless meanings and non-semantical semantics. In this dadaistic context, Factory 4.0 aims to present the factory of our era - the factory of mass-generated texts and data, within the age of Industry 4.0. Jeanyoon Choi | Intae Hwang, Experience Design Lab, 2024 ## Links - [Watch video](https://www.youtube.com/embed/Z5gT6v0-7hk) ## Images - https://jeanyoon.ch/experiments/factory-4-0/1.webp — Factory 4.0 (2024), documentation image 1. - https://jeanyoon.ch/experiments/factory-4-0/2.webp — Factory 4.0 (2024), documentation image 2. - https://jeanyoon.ch/experiments/factory-4-0/3.webp — Factory 4.0 (2024), documentation image 3. - https://jeanyoon.ch/experiments/factory-4-0/4.webp — Factory 4.0 (2024), documentation image 4. --- Jeanyoon Choi (최정윤) is a Korean computational artist and researcher (b. 1999), PhD candidate at KAIST XD Lab, making multi-device web artworks. Profile: https://jeanyoon.ch/oi/en. Index: https://jeanyoon.ch/llms.txt.